#LinkedInLocal Campaign

Follow the conversation #LinkedInLocal

#LinkedInLocal is LinkedIn’s longest running campaign and is founded on the ideals of authenticity, respect and collaboration.

Our Story

Hello, my name is Anna McAfee, I’m a mother and wife from the east coast of Australia. Yes, I’m an Aussie.

I have lived and worked around the world, and through my journeys I’ve built a vast network via LinkedIn. Yet, I’ve always missed that feeling of really knowing who I’m reading inspiring posts from and sharing eye-opening knowledge with.


So, in April 2017, I wrote a post using the hashtag #linkedinlocal, asking my LinkedIn connections in my little city on the Australian East coast, Coffs Harbour, to meet up for coffee. To my surprise, a lot of people reacted to the post, not only the 18 people who showed up, but also people in other cities around the world.

One of them was Erik Eklund. Within an hour of posting he wrote me saying he would host a similar meetup in Brussels, Belgium. After him, Alexandra Galviz in London, United Kingdom, and Manu Goswami in New York City.

The word spread quickly. One of Manu’s post about the concept became one of the most viewed posts on LinkedIn with 1.4 million views. Alexandra, voted one of UK’s top Influencing voices 2017, engaged the world in her monthly meetups, and together with Erik’s video from Barcelona (watch) LinkedIn Local went global. People were calling, emailing and messaging us from Sydney to Rio de Janeiro, asking to join the movement.

We decided to get organized to help as many as possible. We launched the website with the help of Ryan Troll, and without his passion and dedication, this website wouldn’t be here.  It was created to simply solve a problem of clearing our inboxes with questions like; “will you help me get started?”, “is there an event in Seattle already?”, and “how can I connect with other hosts around the world.”  It created an even greater demand and allowed us to scale and grow beyond what any of us as co-founders ever imagined.  What once upon a time was a simple hashtag, is today in over 800+ cities, with 1000+ hosts and 90 countries worldwide.

We had no idea what we had set in motion, but today I look back and smile. Our host community continues to grow and thrive, and we launch between 10-20 new events each week.  Thanks to Alexandra and her engagement in London, Manu and his influence across the globe, Erik and his storytelling, and Ryan and his webbie techie skills.  It is our hosts though, new and experienced ones, that continue to share the message to the LinkedIn network across the world, and create real value for users at a local and human level. To them I am also truly grateful for sharing the message of community, diversity and the human spirit across the world.

If you’ve ever asked yourself, what’s in it for me or what’s the value, it’s clear that we love to connect with one another face-to-face, are willing to help and share, and love being part of something more than just our own lives.

I’m thrilled to see these meetups being organized and invite you to create your own, or attend one close to you. But please, respect the values and the purpose of the concept.


Anna McAfee

Co-Founder of LinkedIn Local

Community Co-Creators

Anna McAfee

The woman from down under that puts legs on ideas and connects people.

Erik Eklund

The Chiquita banana that likes to shake-n-bake to get people sparkling in life.

Alex Galviz

The Britt that lives and breathes every second of life with authenticity.

Manu Goswani

The man with the swish that shoots a hoop while adding spice to the world.

Ryan Troll

The builder who helps big thinkers bring big ideas to life.

Brian Almeida

The dream chaser who helps others spread LinkedInLocal around the world.


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